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Using Ad Swap to Grow You...
Forum: Attracting New Subscribers
Last Post: SYOOB
11-27-2018, 11:56 PM
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Is Email Marketing Dead? ...
Forum: General
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11-26-2018, 06:41 PM
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We're In Beta Phase >>>
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11-26-2018, 01:10 AM
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After Building Your List ...
Forum: Guest Posts
Last Post: SYOOB
11-25-2018, 08:42 PM
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1 Way to Gain New Subscri...
Forum: Attracting New Subscribers
Last Post: SYOOB
11-25-2018, 06:04 PM
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10 Foolproof Ways To Attr...
Forum: The Opt-in Page
Last Post: SYOOB
11-25-2018, 04:44 PM
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Help Yourself Articles fo...
Forum: Providing Valuable Content
Last Post: SYOOB
11-23-2018, 07:55 PM
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Best Practices for Email ...
Forum: Other Tips + Tricks
Last Post: SYOOB
11-23-2018, 06:14 PM
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10k List in 90 Days
Forum: Marketplace
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11-23-2018, 05:44 PM
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KISS Your Lead/Capture Pa...
Forum: The Opt-in Page
Last Post: SYOOB
11-23-2018, 04:08 PM
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Information Give Them What They Want - And How To Find Out What That Is >>>
Posted by: SYOOB - 11-22-2018, 02:26 AM - Forum: Providing Valuable Content - No Replies

Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it.   That, my friend, is the secret sauce.   Big Grin

Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. 

First, you want to build a relationship with your readers. You want them to get to know you. You want to help them out so they start to like you and trust you. Only then will you be able to make an offer and have them pull out their wallet and buy it. 

Pay attention to your stats. Programs like Google Analytics can give you a lot of information of where you’re readers came from, what page they landed on and where they were on your site when they joined your list. That data along with demographical information will tell you a lot about your audience. 

As you start to email your readers, they will reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. Let’s say you’re in the parenting niche and you noticed that some of your readers are asking for suggestions on being a more patient parent. They complain about being short temperate and freaking out about little things. The real issue may be lack of sleep because the baby or toddler isn’t sleeping through the night. 
Dig deep and see what you can learn about your market.
Sometimes what they tell you they want isn’t the real issue. On the flip side, it can be helpful to ask them for suggestions. Keep the questions open-ended if you want a lot to work with. 

Or consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms. You get some good data and you get your readers to interact. Having them contribute builds a sense of community even via email. 

Last but not least go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic. If they clicked the link to additional content, that’s even better. If on the other hand, you got a lot of unsubscribes, that might be an indication that either the topic was wrong or your language and the overall message didn’t click with your audience. 

Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.  

Give Them What They Want - And How To Find Out What That Is - Your Thoughts?

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  Keep Them Waiting For More - Using Foreshadowing to Create Anticipation >>>
Posted by: SYOOB - 11-22-2018, 02:18 AM - Forum: Increasing Your Email Open Rates - No Replies

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to see the next segment. 

Another good example of foreshadowing is when magazines show images and headlines or short bullets of what’s coming in next month’s issue. Again, the point is to pique their interest and get them to either buy the next issue or even better, get a subscription. 

We can easily adapt this for email marketing and it works like a charm. Toward the end of your email transition from what you’re talking about today to what’s coming in the next email. Be vague on purpose, but grab their attention. 

For example, if you’re talking about why email marketing is important and the next email will be about crafting subject lines to get a higher open rate, you may write something like this: “Keep an eye out for Friday’s email. We’ll talk about THE most important thing when it comes to email marketing. If you don’t get this right, nothing else matters.” 

To mix it up, mention what they can find in the next email in the P.S. of your message. If you publish a weekly newsletter, try adding a section on what’s coming in the next issue similar to what you see in a magazine. 

Keep it simple and use images for best results. 

You can even take it a step further and get your subscribers to open a previously sent email. This works particularly well if you’re writing a series of emails on a related topic. Toward the beginning of your email you mention something you covered in the last email, then move into today’s topic and then wrap it up with a little hint about what’s coming next. 

You don’t have to use foreshadowing in every single email. Sprinkle it in here and there where it makes sense. It also gives you a chance to pick up on in the subject line of your next email. Try using something like “As promised…” Even readers who missed your last email might be curious enough to open this one. 

Give it a try and see if you start to see higher open rates and more importantly get your subscribers more engaged. 

Tell us your thoughts about Keeping Them Waiting For More - Using Foreshadowing to Create Anticipation

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Information Email Frequency - When Should You Mail
Posted by: SYOOB - 11-22-2018, 02:10 AM - Forum: Other Tips + Tricks - No Replies

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it. 

Every market, every niche, every audience, and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work. 

Let’s lay the groundwork first. You don’t want to have too much time between emails, or your readers will forget you. Anything more than once a month is not a good idea. In most markets and for most business models you don’t even want to mail less than twice a month. 

On the other end of the spectrum, you don’t want to go any higher than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day. 

Start by looking at what you’re doing now. Then figure out how often you want to mail. Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers? 

Once you know where you’re at and where you want to be, you can start to make a plan for getting from point A to point B. What you don’t want to do is to go straight from emailing once every few months to daily emails. It’ll get your readers clicking the spam button like crazy. 

Or why not find a good reason why you’re mailing them daily.  For example, I like running challenges for my readers because it is a great reason to hit their inbox daily without seeming pushy or spammy... While publishing bi-weekly news and shoutouts with the occasional promotional email in between.    Wink

PS: Remember to subscribe to the thread for updates!

Listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience. 

What are your thoughts about Email Frequency - When Should You Mail?

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Thumbs Up What You Need To Know About Email Deliverability
Posted by: SYOOB - 11-22-2018, 02:00 AM - Forum: Other Tips + Tricks - No Replies

You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help ensure that your emails make it to your subscribers’ inboxes. 

1- Use A Reputable Auto Responder Service 

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Most well-known autoresponder services work hard at making sure they are whitelisted with the big Internet Service Providers and email providers like Gmail. 

Actually, most autoresponder services will post their delivery stats for you to see. Plus, reputable autoresponder services will make sure your emails are compliant and keep you out of hot water. 

2- Set Expectations and Keep Them 

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to ensure that – outside of providing great content that your subscribers are looking for – is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you. 

You can even use “foreshadowing” in your messages. For example, toward the end of your current broadcast email, mention that they can look for another email from you next Tuesday. 

Once you’ve set those expectations, do what you can to meet them. Yes, things happen every once in a while. In general, though, do your best to keep your promise and email when your readers expect it. 

Doing this regularly will improve your open rates and thus your overall deliverability. 

3- Clean Up Your List Regularly 

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six months, chances are good they are no longer interested in what you have to offer. 

Check your autoresponder services manual or help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If that freaks you out, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year. 

Following these tips and keeping an eye on email deliverability, in general, will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?

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Thumbs Up 5 Tips For Crafting Compelling Subject Lines
Posted by: SYOOB - 11-22-2018, 01:43 AM - Forum: Other Tips + Tricks - No Replies

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. 

It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are five tips to get you started. 

1- Keep It Short 

You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices. 

Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. 

2- Avoid “Spammy” Words 

Stay away from using any words we all associate with spam emails. Words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are overused and even if they don’t trigger a spam filter and actually make it to your reader’s inbox, chances are high they’ll get ignored. 

Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there. 

3- Personalize It 

While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email. 

Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to get your attention. 

4- Pique Their Curiosity 

We are all nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line will also work. 

The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story ends. 

Frankly, the best tip when it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open the email.

There you have it, 5 Tips For Crafting Compelling Subject Lines ... thoughts or comments?  Have any other catchy headline tips you can share?

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Information Out of ideas >>>
Posted by: SYOOB - 11-20-2018, 10:42 AM - Forum: Other Tips + Tricks - No Replies

Look at what your competitors are doing and try to improve on what they are doing.

This one is really good if you are stuck for any kind of ideas, sign up on their list, check their articles, see what they offer for products and services.

You can get some really good inspiration this way, don't you think?

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Lightbulb Know Your Audience >>>
Posted by: SYOOB - 11-18-2018, 09:31 PM - Forum: How To Traffic for Leads - No Replies

Wherever your audience visits online are where you’re going to want to place your links to your lead magnet / capture page as a strategy for getting traffic to your optin form.

Which is why it is important to know your audience... there is no magic formula or secret trick ... just find your target audience and place your offer in front of them.

Do you know where your audience hangs out online?

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Heart CONGRATS! You have your list, now what?
Posted by: SYOOB - 11-18-2018, 06:43 PM - Forum: Other Tips + Tricks - No Replies

Once you get to 100, 1000 or more subscribers – what then?

Simple:

  • You talk to them
  • You share ideas
  • You ask them to buy if you have a product that will help them
Keep It Stoooopidly Simple  KISS  Heart

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Question Why do you find it difficult to build a list? >>>
Posted by: SYOOB - 11-18-2018, 06:32 PM - Forum: Water Cooler - No Replies

Please share problems you face building your list

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Information Keep It Stoopidly Simple >>>
Posted by: SYOOB - 11-18-2018, 04:01 PM - Forum: Providing Valuable Content - No Replies

What to provide for valuable content can be as simple as putting a survey into your website, so to understand their needs and wants ... then simply give them what they need and want.

KISS  Heart 

Keep it stoopidly simple, stop over complicating things.  Let your visitors tell you what content they want.

Have you surveyed your website visitors?

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