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Know Your Audience >>>
#1
Lightbulb 
Wherever your audience visits online are where you’re going to want to place your links to your lead magnet / capture page as a strategy for getting traffic to your optin form.

Which is why it is important to know your audience... there is no magic formula or secret trick ... just find your target audience and place your offer in front of them.

Do you know where your audience hangs out online?
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