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Low CTR (Click Through Rate)
Similar to open rates, click-through rates should be calculated based on unique clicks, not total clicks.

A low click-through rate means there's room for improvement, but more specifically its telling you whether or not your email content and call to action is relevant to your subscribers.

With this information, you can focus more on content you know your subscribers will enjoy instead of sending random emails.

Your subscribers will thank you for noticing!   Heart

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