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The Return on investment (ROI) ratio >>>
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Short for return on investment, ROI an accounting formula used to obtain an actual or perceived future value of an expense or investment.

Any list owner who is doing paid advertising to send leads to their list opt-in page should know if its worth the cost by tracking their ROI.

Return on investment (ROI) is a ratio between the net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment's gains favorably to its cost.   Smile

Calculation  Exclamation

return on investment = (gain from investment – cost of investment) / cost of investment


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